Day Two: Motivation from PlentyofFish

I have just read the article in INC magazine about the owner of PlentyofFish.com and how he makes $10mil a year from his website at 50% profit. The revenue is generated from advertising. The concept which made him this type of money is: Take something that you have to pay for and offer it for free. Then pay for it via advertising. You will notice this theme with several successful web companies, including Google. In fact, Google is probably an expert at this practice. For example, they recently released Ad Manager which is a free ad serving platform. Not only are they drawing in a large number of users from the free aspect, but there is a feature within the web based application which allows publishers to automatically offer adsense ads. This instantly increasing their content network and thus generates additional revenue from pay per click.

Now, the question is - what is something paid which I can offer for free?

However, I think my avenue may be slightly different than that of PlentyofFish, being that I am not a programmer but a marketer at heart. While I am able to develop my own website, I have limitations in terms of programming features or complex algorithums. My strength is in driving traffic. Therefore, a content based website may be sufficient verses a website which offers a service.

With that said I have finished the design and build for the first website to be used for revenue purposes. The question now becomes content - how can I generate a large amount of unique content for my topic with limited time/resources? I think the answer lies in user generated content. Essentially having users create pages on the site 24 hours a day. So my next initiative is adding these interactive features to the site.