An Army Of One

A huge realization in starting a business from scratch hit me today. You have to not only be an expert at your service/trade/offering, but you also have to be decent at every other aspect of business (accounting, sales, leadership, etc). Maintaining a business of one is even harder, as these are qualities you have to maintain on a long term time line. Of course, I knew this - or rather I knew what it meant on the surface. The problem is that I never really understood it and all the implications of it.

To be great at sales, you have to be able to communicate, to persuade, to show people value, etc. To be a great at accounting, you have to know numbers, know the laws, and know billing. The list goes on...So my realization was, when you say you own and run your own business - an army of one so to speak - you are really saying that you are a multitasking, multifaceted undertaker of all things business.